The Marketing Message Blog

Reading Dan Roam's new book "Show and Tell"

Dan Roam has a great new book out called "Show and Tell: How Everybody Can Make Extraordinary Presentations." 

We all have experienced the fear that comes with creating a presentation. Dan tries to help you see how following just three rules can make you an expert. Check it out! His PUMA storylines are inspired.

References:

1. “Show and Tell: Meet the Puma (and never write an outline again)” · Stephanie Diamond · April 7, 2014 · Google+

Visual techniques for running your business with @prosperitygirl Michele Price

Have you used visual techniques for planning?

Listen to @prosperitygal Michele Price's radio show.  We discuss ways to use mind maps to plan business goals and look at the big picture and the details.

Talking about mind maps with Michele Price

@prosperitygal interviews me about visual marketing

@prosperitygal interview

The amazing Michele Price interviews me about my new book http://whoismicheleprice.com/skip-past-your-customers-filters-bbsradio/ …

Here's my intervew on School for Startups with Jim Beach

I had the pleasure of being a guest on Jim Beach's School for Startups. We talked about my new book, The Visual Marketing Revolution and how visual tactics help customers, colleagues and even you understand your marketing messages.

August 27, 2013 – Very Visual Stephanie Diamond & EFactor CEO Adrie Reinders

August 29, 2013 · School for Startups Radio · Posted by jamesbeach on August 27, 2013 in Liberty Express Radio Broadcast August 27, 2013 on Liberty Express Radio Stephanie Diamond Stephanie Diamond – Author of The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots and 4 Dummies Books and Founder of MarketingMessageMindset.com Stephanie’s first great job was as Marketing Director for AOL. AOL certainly was one of the first to use visual web techniques. Now, Stephanie helps companies find the right marketing messages using...
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References:

1. “August 27, 2013 – Very Visual Stephanie Diamond & EFactor CEO Adrie Reinders” · jamesbeach · Aug. 29, 2013 · School for Startups Radio

Podcast: A digital Marketing evolution or visual marketing revolution?

Want some tips on storytelling and marketing? When you have the chance you might grab a listen to the 10 minute podcast the wonderful @SarahRobinson and I did this week.  The podcast is sponsored by the great folks @Nextiva. 

The Evolution of Digital Marketing

July 17, 2013 · Google+ · Sarah Robinson of Fierce Loyalty chats with Stephanie Diamond, thought leader and management marketing professional, about different aspects of digital marketing. Open this article

References:

1. “The Evolution of Digital Marketing” · Nextiva · July 17, 2013 · Google+

Why visuals are persuasive

This infographic explains exactly why visuals are effective. Our brain uses them to supply information, emotion and learning. 

 

13 Reasons Your Brain Craves Infographics

June 21, 2013 · Edudemic · Added by Jeff Dunn on 2013-06-13

Visual aides such as infographics, videos, charts, and other images are a great way to quickly grasp key concepts of important topics. I’m a fan of infographics and, judging by the response on Edudemic, you’re a fan too.

While infographics aren’t exhaustive or authoritative, they’re useful ways to quickly introduce key concepts to a large group of people. But why is that? What’s the science behind it all?

Did you know that there are...
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References:

1. “13 Reasons Your Brain Craves Infographics” · Jeff Dunn · June 21, 2013 · Edudemic

Does Design Impact Online Marketing?

I just finished reading Roger C. Parker's latest book, "Design to Sell." Roger is a well-known marketing expert who teaches 'non-designers' how to create well-designed marketing pieces. The reason I enjoy reading Roger's work is that all of his blogs, books, newsletters, etc. are an example of how great design can enhance the reader's understanding of the material. You can download two free chapters of the book and signup for his Design to Sell Newsletter.  It's well worth your time.

'Design to Sell' talks about using Microsoft Publisher to plan, write and design memorable marketing pieces. There's lots of great information about planning and crafting messages as well. 

Anyone who reads this blog regularly knows that I consider design an integral part of marketing.  Companies like Target have grown exponentially, because they understand that good design doesn't have to cost more. The key is that you have to give it the time and attention it requires.  If you do, you'll have a competitive edge.