Does every online business owner need to write a book?

I know the common wisdom dictates that all online business owners should write a book to build their platform. But what if this really isn't right for you and your business?  Could you create something else that would accomplish the same purpose?  

The goal in writing a book is to share your ideas and help other people find you  and your company.  If you are a thought leader, this is tailor made for you.  If you are an owner of a manufacturing company that sells online this makes less sense. What could you do instead?  

One idea is to create something that you and staff can hand to people that they would find interesting and valuable. It's better than a business card. People are loathe to throw away a 'book' before at least taking a look--even in this online culture.

Consider these:

1. A self published pamphlet that talks about improvements in your industry and how your company supports them

2. Tips about how your products can enhance their lives taking a bigger picture look.

3. Quotes and ideas for CEOS or owners in your field.

These are just a few ideas.  If you publish something inexpensively, you will stand out and help your company grow. 

 

Comments

[Business Marketer]

I think writing books take loads of time, and personally I think free reports are more effective, anyway for me it worked out fine.

[legitimate work from home]

I think it's a good idea to write their own book. It will show their credibility.

[coach outlet factory]

good advice is beyond all price.

[coach outlet factory]

great hopes make great man.

[coach outlet]

I agree with your idea.You look like very talented.It is very happy to meet you. Thank you!

[coach outlet]

Wow，wish the killing would just stop.... for both sides ...