Branding isn't easy. If you are a typical online business owner, you try lots of different brand messages hoping to stumble on one that works. You know this isn't the best way to go about it, but you have so many things to do that working on your brand never rises too high on your list.
I think it should be top on your list. Here are three quick tips to help you start thinking about it.
When developing your brand message:
1. Make it simple and obvious. Don't waste anybody's time.
2. Identify exactly who will receive this message and what they need to feel about it. Emotions sell products and services, not feature lists.
3. Make all your messages congruent. This means that all your messages should fit together and tell the same story. You can't be the latest thing and the old reliable thing at the same time.
Start here and try to build on your messages using feedback from your customers.
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Branding can be done through having own Website Templates and then submitting it on social media.
Posted by: Account Deleted | May 11, 2011 at 05:48 AM
Glad you found it helpful!
Posted by: Stephanie Diamond | October 10, 2010 at 11:22 AM
I certainly agree with all the tips you've mentioned here. Kudos for taking the time to post it here.
Posted by: Website Design | October 10, 2010 at 10:12 AM