What's the missing piece for online business owners and entrepreneurs?

I notice that something interesting is going on when small biz owners and entrepreneurs start talking about online courses and training.  There seems to be an unspoken disappointment about what's being offered.  They say it's very tactical with no lasting learning. Once they try a tactic they feel lost about what to do next.

For this reason, my mission is to provide something I believe others are not teaching right now— it's the need to understand the value your personal influence and intellectual property has in setting your prices. 

If you're unaware of the value your customer places on your work you could be giving away the valuable info and trying to sell the low-value stuff. I see it happening everyday.

More succintly put:

intellectual property x personal influence = hidden wealth in your business

I will be writing more about how to uncover the hidden wealth in your business because if you are priced correctly, your customers will find you immediately. 

Comments

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[JYPiper]

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[Jose Huitron]

I look forward to learning more about this nice equation of ip x personal influence. Currently reading your book and enjoy the insight you provide for succeeding on the internet. Much success to you and yours!