Content marketing is a topic on everyone's lips right now, with good reason. Unless you create the compelling content your visitors deserve, your online business will be a lonely place. "Get Content. Get Customers." by Newt Barrett and Joe Pulizzi is the first book of its kind to tackle the issue of content marketing head on. If you want to stay ahead of your competitors, you need this book today!
You'll get powerful lessons from the `Best Practice Success Stories' and ways to implement them from the final section on `Putting the Lessons Into Action.'
You can become the change agent in your business. The key secret they reveal in this book revolves around the fact that people will no longer be seeking out your content. You have to find ways to get to them.
The Table of Contents is divided into four sections:
Section One: Coping With the Content Marketing Revolution
Section Two: How to Put Content Marketing to Work
Section Three: Learning from Smart Marketers--Best Practice Success Stories
Section Four: Putting the Lessons Into Action
Each section builds on the previous one. You'll learn a way to develop a set of processes that will help you put theories into real action that gets results. Both Joe and Newt walk the talk. Their blogs demonstrate the value you derive from providing readers with content they can't find anywhere else. I highly recommend this book.
Hey thanks for content links. This was very beneficial for me because it's important to get proper content configured and distributed. BTW, for distribution try adwido.com for free content posting.
Posted by: ken knowles | July 02, 2009 at 03:46 PM
Hey, thanks for the links to Content websites - it was really beneficial. I've also found a useful free site to post content for myself and others at http://www.adwido.com, which allows you to get content and messaging distributed.
Posted by: ken knowles | July 02, 2009 at 03:42 PM
Stephanie,
It's great to be appreciated by a marketing expert so closely aligned with our way of thinking. Great minds and all that!
Thanks a million for your enthusiastic recommendation of GCGC.
Posted by: Newt Barrett | June 10, 2008 at 09:37 AM
Hey, thanks for the heads up on this book. I understand that content is supposed to be king in the online world, but how to leverage your content has always remained a mystery. Looks like this will help me get a better grasp on just how to do that. Thanks.
Posted by: Online marketing newbie | June 10, 2008 at 08:58 AM
Hi Stephanie...thanks so much for the mention. We feel it's an important topic, as you do, in today's crazy marketing world.
Keep up the great work!
Joe
Posted by: Joe Pulizzi | June 09, 2008 at 11:49 PM