Writing White Papers for Fun and Profit

As reader's of this blog know, I focus on making it easy for their customers tell their story.  One of the ways I do this, is to encourage all my clients to use white papers. 

But not the dry, boring ones that require a large pot of coffee to get through—the one's that Michael Stelzner's teleclass on "Advanced White Paper Writing Techniques" will teach you how to write. The teleclass is on August 16th and you need to sign up for it now. 

The right white paper can really make a difference.  If you want your customers to take action, you need to engage them.  Check it out.