Lease the Good Life! No long-term commitment required!

People used to aspire to the good life as they defined it.  Conspicuous consumption ruled the day.  But no more!  Now, it's all about 'experiencing' the good life—no long-term commitment required.  You can lease the car of your dreams, rent a yacht, take trendy luxury vacations and wear all manner of designer duds on loan.

Time Magazine's, Style and Design issue, Spring 2007 reports on "The Leasing Life" by Alice Park.  This trend has been slowing making its way to a tipping point.  It's really important for small business owners to take note. 

Much has been made about storytelling for the 21st century.  Now the story becomes one that you have to not only make appealing to your customer.  You have to make it easy for the customer to tell that story to all their friends.  That means you need to change your job description.  Think about it.