I wrote this post almost a year ago and I wanted to reprise it again today. Using Squidoo is more valuable than ever if you want to help people find you.
May, 2006:
I started this blog to engage in conversation about creating the right marketing message for your product or service. If I told you there is a service that allows you to provide expert information on any topic, product or service you choose; it drives traffic to your website; donates money to charity and is FREE, would you use it? Well if you haven't created a Squidoo Lens then the answer is 'No.' Are you an expert on any topic, launching a new product or service? Then you need a lens.
I have worked in marketing for over 25 years. Eight years were spent as a marketing director for AOL. I don't understand why every business hasn't built at least one lens. Martha Stewart has one on cookies! It won't cost you any more than it cost Martha's team to put up a lens--zero. It's just one more way to get noticed. I'm sure you want to get noticed.
If it's the time you're worried about, it's easy. You have all the information in your head now. The lens builder is a snap. Do it.
Also, there are lots of fun lenses to explore. Don’t forget to check them out while you’re there.
![](<img src="https://stephaniediamond.typepad.com/photos/pics/prezi2.jpg" /> ){kind=link}
![](<img src="https://stephaniediamond.typepad.com/1booknew.jpg" /> ){kind=link}
Tom,
Thanks for the kind comments on my ebook. There's so much to be said about web 2.0 marketing. What's your next video story about?
Posted by: Stephanie Diamond | March 22, 2007 at 10:52 AM
Kimberly,
Thanks for comments. I love the freedom Squidoo offers to my clients and me too! Anyone can be a lensmaster.
Posted by: Stephanie Diamond | March 22, 2007 at 10:49 AM
Hello, it's great to see the word spreading about Squidoo, especially in this format and these circles. Keep up the awesome work!
PS - Tom, I'm jealous! Someday maybe I'll get to meet Seth. ;)
Posted by: Kimberly Dawn Wells | February 19, 2007 at 11:53 AM
Great! Perfect post, Stephanie!
I just spent the day with Seth Godin yesterday in NY and WOW did it rock!
You can read about it on my blog.
I was also interviewed recently for Squidoo on being a Lensmaster.
I wrote about it on my blog here:
http://www.directortom.com/director-tom/2007/2/8/my-interview-as-a-squidoo-lensmaster.html
And the Squidoo interview can be found here:
http://www.squidu.com/Profiles/director-tom
Love your ebook, btw. Keep it real.
Tom
Corporate Documentary Filmmaker
Posted by: Thomas R. Clifford | February 15, 2007 at 08:08 PM