Very interesting post, 'THE WEB 2.0 WAVE--WHY IT’S NOT A FAD' from Patty Seybold's Outside Innovation blog. When referring to Web 2.0 technology she says, “If we build it, they’ll use it and take it with them, and combine it with whatever else they’re doing.”
The essence of Web 2.0 is not the tools we create but the creative use we make of them. The genius of creativity is to take two things that have never been combined and make something new and wonderful.
We all know that online business owners who want to get ahead of the competition, need to think about helping customers do things in new ways. The key here is that customers will offer these ideas and they're probably better than yours. Are you listening?