Customer onboarding is a fancy way of saying that you need to make your customers feel like part of your tribe. This article explores the idea and suggests how to do it better.
June 4, 2013 · marketeer.kapost.com · June 4, 2013 By Chris Williams 2 Comments When marketers start thinking about using content to optimize their sales funnel, typically, they think about optimization before the sale is made. A prospect turns into a lead, and a lead turns into a sale, and the job is done. But the most successful marketers begin by optimizing the bottom of the funnel first, not the other way around. These marketers focus first on turning leads into sales, then...
- “Making the Case for Customer Onboarding” · · June 4, 2013 · Marketeer.kapost.com