In case you missed Part 1, the checklist and mind map are here
Step 3—After you’ve decided what purpose the article will serve, you need to look at your “action information." Those are your keywords, resource box and article length.
-Which keywords am I promoting?
-How long should the article be? —No less than 400 for most newsletters
-What should I put in my resource box—your name and company name; website address; and blog address; the call to action that relates to the purpose of this article. So if it’s lead generation for a specific product, you need to have the call to action say something like—
"Email us today to get a discount coupon for our new line of audio speakers"
Step 4—What type of article will serve my purpose best? Five common ones are: Tip lists; Question and answer format; Problem and solution; Industry trend; Research article
Step 5. —Submit your article
Use an article submission company so you spend the time writing and working on your business.
And don't forget!
Repurpose the content you alredy have:
-Create a mind map outlining the content on your website and see which topics lend themselves to articles
-Take your white papers and rewrite them as a consumer article
-Take the questions your customers ask you and turn them into an article
-Take the questions you find in forums and use them in an article
-Poll your customers and ask them what business problem they struggle with and use that
-Start to blog and use a blog post as a jumping off point for an article