The Marketing Message Blog

The methods change but the emotions stay the same

One of the benefits of working online for a long time is that you can see patterns.  No matter what online selling tactic is out there, it was met with fear, experimentation, acceptance and then a final declaration of its death (although its rarely dead.)

The one thing you can count on when selling is that the emotions never change.  I can send you an email, a tweet, snail mail or a bygone telegram, but without connecting with your emotions, it will be DOA.  If I don't grab your attention or make you stop to explore, I've wasted your time and mine.  

This is just a reminder to think less about the tactics and more about the message.

If you haven't already, grab the new Kindle book, Do the Work from Steven Pressfield and read it. A free book sponsored by GE from the Domino Project http://amzn.to/eQkrNY . It's free and priceless.