I know the common wisdom dictates that all online business owners should write a book to build their platform. But what if this really isn't right for you and your business? Could you create something else that would accomplish the same purpose?
The goal in writing a book is to share your ideas and help other people find you and your company. If you are a thought leader, this is tailor made for you. If you are an owner of a manufacturing company that sells online this makes less sense. What could you do instead?
One idea is to create something that you and staff can hand to people that they would find interesting and valuable. It's better than a business card. People are loathe to throw away a 'book' before at least taking a look--even in this online culture.
1. A self published pamphlet that talks about improvements in your industry and how your company supports them
2. Tips about how your products can enhance their lives taking a bigger picture look.
3. Quotes and ideas for CEOS or owners in your field.
These are just a few ideas. If you publish something inexpensively, you will stand out and help your company grow.