I've completed the manuscript for my new book for Wiley, Inc. called Prezi for Dummies which will be out next month. During the writing, I was able to explore all the different ways stories can be told using visual thinking. (Btw, if you haven't tried Prezi yet, skip over to prezi.com and get a free version to get your creative juices flowing.)
One of the most striking things about visual thinking is that companies rarely think of it first as a tool to communicate. Since our brains primarily process information as visuals, it's an odd state of affairs. You'll find reams of text on a page with nary a picture to explain anything.
If you want to start to incorporate more visuals on your website or other communication channel think about adding visuals to supplement your text. I don't mean add a nice stock photo (although that can be an assist at times),
I mean try something like drawing a visual of why you started your business. Something simple with stick figures will work. Was it to work at home for your kids? How about because your passion made you work on only that. Whatever it is, try to visualize it and add it to your business story. You'll be amazed at how people respond.