I've been helping businesses grow online for over 15 years. One thing I know for sure is that there is no one right way to do anything in your online business. But I know most of you won't believe that. You'll spend way to much time over-thinking how to do something and never include feedback from your customers in your thinking. That's ironic since the thing that means the most is what clients think.
Most successful business owners are trying ideas, testing new things and seeing what works. They know they won't discover the one right thing so they don't even try. They look at what their customers respond to and try to do more of that. They know they are in the business of bringing value to their customer repeatedly and without fail. Focus on that and try something!