One of the things I know about this economy is that people are searching for value. It's not that they weren't before, but it's a necessity now. People will buy based on what they see as your true value.
I'm often asked, how online business owners can evaluate their true value. I offer this as a 4-point check-up:
Your value is determined by:
1. The perception of you and your brand including reputation, personal influence and buzz
2. Your ability to communicate your value to an individual buyer
3. How well you deliver on your promises
4. Your ability to repeat 1-3 over and over
If you want to give your business product and services a quick review, start here.