The Marketing Message Blog

What's the missing piece for online business owners and entrepreneurs?

I notice that something interesting is going on when small biz owners and entrepreneurs start talking about online courses and training.  There seems to be an unspoken disappointment about what's being offered.  They say it's very tactical with no lasting learning. Once they try a tactic they feel lost about what to do next.

For this reason, my mission is to provide something I believe others are not teaching right now— it's the need to understand the value your personal influence and intellectual property has in setting your prices. 

If you're unaware of the value your customer places on your work you could be giving away the valuable info and trying to sell the low-value stuff. I see it happening everyday.

More succintly put:

intellectual property x personal influence = hidden wealth in your business

I will be writing more about how to uncover the hidden wealth in your business because if you are priced correctly, your customers will find you immediately. 

Can you create a road map for your online business?

When I ask an audience if they can create a map of their online business, the resounding answer is usually no— but they want to very much.  This is a situation you should quickly remedy if your answer is the same.

What do I mean by a map?  I use the term to apply to something like a mind map, but if you are unfamiliar with mindmaps, do you have a way to look at the big picture of your business and the details at the same time? 

I do this for each of my clients and I recommend you create one as soon as you can.  It will help you accelerate your cash flow, and here's why:

If you lay out all the major components of your business visually so that you can see what your leverage points, assets and resources are you can quickly see what to tackle first.

If you are able to look at the major revenue streams that make up your business, you are able to see where your weaknesses are and what needs to be added.

If you look at your assets and resources you can see how to shore them up and make them more powerful.

And, if you start with a map with the big picture, you can then drill down to the details. 

So, consider using a mind map tool like MindManager or one of the free online mindmapping tools or simply start by drawing a circle in the middle of a sheet of paper and put down circles radiating out of all your business components.

This is a deceptively powerful way to get a handle on what you need to do to accelerate business growth.  Try it. 

And if you want my help to develop a map of your own, drop me an email at info@digmediaworks.com and I'll help you create one.