The Marketing Message Blog

Roger Parker of Published and Profitable

I'm excited to see what Roger Parker of Published and Profitable is saying about my new upcoming 4 week workshop, "Small Steps, Big Profits." 

Roger is an institution when it comes to writing books and creating a book platform.  His experience speaks for itself. If you want to write a book and want a creative voice helping you, Roger's your guy!

Some thoughts about how people buy online

When you think about how to excite your buyer, it's helpful to take two different categories into account:

1. What buying stage they are in:

Are they just starting the hunt for a solution to their problem?  Are they at the point where they've exhausted their search and are ready to buy?  Think about providing information for all the phases they'll go through.  Talk to your customers about how and what made them decide to buy.  Listen carefully to the words they use and the ideas that captured their imagination.

2. What learning style they prefer:

When you provide information on all your different channels, make sure you take into account the different ways that people learn. They are:

Visual: use videos and graphical information

Auditory: use podcasts, audio greeting, audio testimonials, etc.

Tactile (also called Kinesthetic): use demos, interactive quizzes, step by step how-tos.

A good mix of these will significantly boost your customer's interest in investigating and buying your product.  Also, it's key that you don't rely on the style you prefer!

Can you match your personality to your choice of social media network?

As I watch the evolution of social media and talk to my clients, I think there's a link between your personality type and the social media networking site you choose to promote your business most often. 

Introverts: If you're an introvert you will feel most comfortable on Twitter. Of course the millions on Twitter are not all introverts.  It is just a great medium for saying what you want and getting the heck out of there. No time wasted trying to chat anyone up, you know who your followers are.

Extroverts: For extroverts it's Facebook. You can ask people to become your FANs and talk about the great event you're holding next. It's a big party and you're the lucky host.

Something to think about if you still haven't decided which to start with. It's just my theory, let me know what you think.

How using small steps will get you more profit and overcome the fear that holds you back from success

Lots of people are asking me to elaborate on the theory behind my new 4 week online workshop about making"Small Steps for Big Profits"  http://bit.ly/2aFRC 

Let me tell you why I think it's critically important for you to use small steps in this economy.  I feel very strongly about the value of this and hope I get to help as many people as possible discover the power of small steps.

Each day we face a set of tasks, problems and opportunities.  Our response to these daily challenges dictates whether our businesses will grow or fall back. 

Sometimes, you may feel that you are being held back by your own responses.
Your response to:
" opportunities that seem too big
" problems that seem insurmountable
" people who seem more 'important' than you, etc.

The list for every business owner is long.  The only difference between those who succeed and those who fail is how they manage change.  Do they have a plan or just hope to wing it?  Do they worry about losing control or feel they can rely on their management skills?

Typically the successful ones are those who value small incremental changes that don't arouse fear and allow them to course correct as they go. 

When we plan new ideas and try to move ahead in our business the cortex or our brain is engaged.  At the same time, when we begin to challenge ourselves to make changes we upset the status quo.  So the mid-brain stirs up an alarmed response. 
Put simply:

New thought + threat to the status quo = fear

This fear response is the same one our ancestors faced when confronted by a charging animal or a hostile enemy.  It's called the 'fight or flight response' which refers to one of two actions we want to take when we fear something-fight with our enemy to maintain the status quo or flee the situation. 

Unfortunately, this fear response does not feel any different to us today when we deal with business changes than it did to our ancestors.

If you are contemplating the launch of a new product, the addition of a paid employee or a speaking engagement, you will likely feel this fear.  This is what holds you back.  This fear leads to stagnation, writer's block and just plain being 'stuck.' 

To avoid being stuck, you can employ small meaningful steps that don't trigger that response.

I hope you'll consider joining me for our eCoaching  http://bit.ly/2aFRC 

Keith Ferrazzi's "Who's Got Your Back" free tour call #1

Does your future really depend on who you know? You bet. In fact, it depends on strategically building and leveraging key relationships.

But, any old relationships won't do the trick. This is about building the RIGHT relationships and leveraging them at the right times in order to radically accelerate your success. Easier said than done...

On Monday, June 8 at 12pm Eastern Time, my buddy Elizabeth Marshall, host and founder of Author Teleseminars, is hosting a call with Keith Ferrazzi, bestselling author of Never Eat Alone. On the call, you'll hear about his new book, Who's Got Your Back, and discover his breakthrough process to building deep, powerful relationships that set you up for extraordinary success - and won't let you fail.

Also, you'll get to hear from two leading entrepreneurs on how they've leveraged this process to build strategic relationships:

-> Seth Godin, NY Times bestselling author of Tribes and The Dip

-> John Jantsch, bestselling author of Duct Tape Marketing

http://www.authorteleseminars.com/keithferrazzi1.html <- SIGN UP HERE

Let Keith, Seth and John show you how you can implement this strategy that gold-medal athletes, top execs and global leaders consistently rely on to achieve their FULL potential.

Go ahead and register for the call, even if you can't make it live.  Elizabeth, host and founder of AuthorTeleseminars.com will send you a recording of the call after it is over.

http://www.authorteleseminars.com/keithferrazzi1.html <- SAVE YOUR SEAT

Questions? Please email Elizabeth directly, as she's the one hosting this call.  You can reach her here: host@authorteleseminars.com