Do you wonder how (or if) your marketing colleagues are using social media? Well, a new report gives you the full scoop and it's very surprising. The just-released Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses found that a surprising 64 percent of marketers are spending five or more hours weekly using social media sites like Twitter.
Report author Michael A. Stelzner, founder of WhitePaperSource says that
"the real shocker is that experienced folks are investing more than 20 hours each week with social media."
For most marketing pros, social media marketing is a fresh new phenomenon--and it's not just for the young professional. Among the 880 marketers surveyed, 72 percent have been at it for only a few months, and the median age was 40 to 49. "This is a story nobody else is telling," explains Stelzner. "Most marketers know the future is social media, but they aren't sure how their competitors are playing the game."
The big questions marketers most want answered about social media are also revealed in the comprehensive report. Knowing where to start and if there is real money to be made were among the top questions pros want answered.
The leading benefits experienced by social media marketers included:
#1: Generated exposure for the business (81%)
#2: Increased traffic and subscribers (61%)
#3: Established new business partnerships (56%)
The report also takes a close look at the social media tools used by marketers. "It's intriguing to see which sites the pros focus on compared to the newbies," Stelzner comments. Twitter is the big winner among all marketers, with 86 percent regularly tweeting. The report is packed with 30 color charts and diagrams.
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Using video along with social media has proven effective. Also a good alternative for business owners looking to advertise on social media is to post video to http://www.Adwido.com because of their keyword targeting campaign and free accounts. A great free resource.
Posted by: Seh | July 01, 2009 at 11:10 PM
A very interesting post. It actually enlightened me in many aspects of ads and marketing. I definetly recommend this post to many others like me. Have FuN..CHEERS
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Posted by: HS SANDESH | March 27, 2009 at 03:49 AM