I'm always on the lookout for books I can recommend that simplify the complex or at least don't contain an unnecessary level of complexity. I don't want to waste your time if the author can't or won't boil down his information to its essence.
Right now I'm reading "Website Optimization—Speed, Search Engine and Conversion Rate Secrets" by Andrew B. King and I recommend it highly to those of you who are developers or are marketers who want to go at least one level up from the basics.
The early chapters are devoted to learning how the basics are applied and later chapters talk about maximizing conversion and employing advanced web metrics. If website optimization is your goal, check out this book.