In the July 14th issue of Btobonline.com, Kate Maddox has an article called "Integration the big topic at BMA Show" (BMA refers to the Business Marketing Association.)
She reports that a key issue was "integrating organizations to most effectively market to customers and prospects." As online business owners, this IS, an will remain, the key to a successful business. As Judith Sim, Sr. VP at Oracle said, "part of the trick of marketing is trying to explain what we do in a simple way."
Understanding the audience, focusing on their needs and delivering what they want is what you need to focus on. Forget the tricks, the hype and the jargon. Spend each day getting to know your customers better through dialogue and engagement and you've got a solid marketing plan.
![](<img src="http://stephaniediamond.typepad.com/1booknew.jpg" /> ){kind=link}
Capture a phrase that really gets at the heart of what your market is missing or at a frustration or something you do that is exceptional in eight or ten words. That can become not only the way to differentiate your business, it can become the real seed of all of your marketing messages. Everything will grow from that statement.
Posted by: Fabio Platero | August 11, 2008 at 10:34 PM