During the summer months I thought I'd share with you some business books I believe are worth reading and reflecting upon. As with any reading list, it's personal and reflects the information I think is important for entrepreneurs and business owners.
Luckily, I will edit out the time wasters, so you can pick from a list of titles with substantial heft. The list is not in 'order of importance' since only you know what's important to you. Hopefully you'll find the 'how' in these books, not just the 'what'.
"First up is Gravitational Marketing: The Science of Attracting Customers" by Jimmy Vee, Travis Miller and Joel Bauer. The authors have distilled a lot of good marketing information into well organized sections.
Specifically check out Chapter 7 called "Create Irresistible Attraction" where they speak of 'The 'Golden Rule of Intergalactic Marketing is —Give value first." They go on to describe what types of content you should think about.