The Marketing Message Blog

Can you encourage word of mouth?

I'm guest blogging at Online Marketing World whose conference is on Oct. 3. Check out "Can you encourage word of mouth?" if you're interested.

What Should You Know About Social Media Marketing?

I'm guest blogging at Online Marketing World whose conference is on Oct. 3.  Check out "What Should You Know About Social Media Marketing?" if you're interested.

Social Media Marketing, My Book

I'm excited to say I'm writing a book for Sourcebooks on Social Media Marketing for their "Quickstart Your Business Series".  It will be out in 2008.  It's for any online business person who wants the real scoop on what matters when it comes to marketing using Social Media. I've created a step by step action plan that puts theory into practice in a quick and easy way.

I want to make sure I answer all the questions and concerns that you have.  As readers of this blog, I know it's a topic of interest for you.  Can you let me know what questions you have about how to apply these tactics to your marketing?  I'm covering all the new tactics (online communities, RSS, podcasting, social bookmarking) and several tried and true ones.  It would be great to hear what you want to know. 

If you send me a question I use in the book, I'll send you a copy once it's completed.

Writing White Papers for Fun and Profit

As reader's of this blog know, I focus on making it easy for their customers tell their story.  One of the ways I do this, is to encourage all my clients to use white papers. 

But not the dry, boring ones that require a large pot of coffee to get through—the one's that Michael Stelzner's teleclass on "Advanced White Paper Writing Techniques" will teach you how to write. The teleclass is on August 16th and you need to sign up for it now. 

The right white paper can really make a difference.  If you want your customers to take action, you need to engage them.  Check it out.

Take a look at Widgets— Part 2.

As we noted in "Take a Look at Widgets Part 1", widgets are really hot. But, I think they're more than just the next bright shiny object.  They let users build and control their own little information worlds. 

We all know that online users expect control as their right.  With this in mind, check out Reena Jadhav's article on Imediaconnection called Widgets and Toolbars: Personalize or Die   She talks about the focus on control causing the 'my generation' as in my favorites, my blogs, etc. New tools like widgets make that easy.