Small Business Owners: The Key to Success is Timing

There's an interesting guest column by Ray Kurzweil in Inc. Magazine's Feb. 2007 issue called How to Predict the Future.  Kurzweil could stop working now and he would arguably be considered the heir apparent to Edison.  His most notable invention to date is the development of the Kurzweil Reading Machine to assist the blind. 

He belives that a good sense of timing is the key to success and he's certainly proved that.  But he doesn't possess psychic abilities. The method he uses is a good one for small business owners who live or die by their business projections.  He believes that "an inclination to project the current rate of change into the future is hard-wired in us."   So what can you do to make meaningful predictions?

I think two midset changes are critical: 1) Internet tools change so fast that you need to understand that a 3 yr. prediction will miss new technology developments.  Did you forsee your business blog driving traffic 2 years ago?; 2) The problems that you worry about today may be solved more quickly than you expect.  The best way to guide your small online business is to make short plans that get re-evaluated often.

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