Have you considered simplicity?

You'll find interesting comments from Sergey Brin and Eric Schmidt in the Dec, 2006 issue of Business 2.0 The issue focuses on "How to Succeed in 2007."These co-founders of Google, talk about succeeding with simplicity.  They say it's 'an important trend we are focused on.'   This should alert you to an eternal truth that made their fortune and can perhaps make yours, too.  People chose Google because it was EASY TO USE.  Can you say the same about your product, service, website?  I'm betting the answer is no. 

It appears that when people want to demonstrate their skill, they do so by presenting something really complex.  My favorite thought about simplicity comes from the great Jazz bassist, Charlie Mingus who said, "Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity."