The Web 2.0 debate rages on. There is an interesting article in btobonline.com by Richard Karpinski called, What exactly is Web 2.0. He provides 3 interesting descriptions: 1) Web 2.0 feels more like an application that a static page; 2) Web 2.0 is not linear in usage; 3) Web 2.0 is about user participation, collaboration and contribution.
The best definition comes from Shiv Singh at Avenue A, who says that "it puts the user at the center of the experience." This means that the user is in control, a frightening thought for large b-to-b companies; only slightly less so for b-to-c companies.
How can small companies make Web 2.0 work to their advantage? Jump into the social media fray and look at participating in sites like Digg.com, Del.icio.us and Reddit. Make sure your blog lets users link to these sites easily. The key is to create content that people want to share.
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