I had the pleasure of being interviewed by Bob Morse on the importance of Customer Success Stories for the CaseStudy411 blog cowritten by Martin Middlewood. The podcast interview is 9 minutes. In it, we discuss the way businesses can use content like Case Studies and White Papers to drive traffic.
Categories
- A message for you
- Article Marketing
- Blogging
- Books
- Branding
- Business Strategy
- Cash Flow
- Communicating with Customers
- Creating "Trust Builders"
- Develop the Marketing Message
- Develop your Marketing Creativity
- Make it Easy to Tell Your Story
- Make Products Easy to Buy
- Managing for Success
- Marketing Messages
- Marketing Think
- Marketing Tools
- Mind Maps
- Niche Marketing
- Podcasts
- Polls
- shameless self-promotion
- Social Media Marketing
- Social Shopping
- Target Markets
- The Message Strategy
- Trends
- Web 2.0
- Web Analytics
- Website Strategy
- Why Design is Important
- Word of Mouth
Categories
- A message for you
- Article Marketing
- Blogging
- Books
- Branding
- Business Strategy
- Cash Flow
- Communicating with Customers
- Creating "Trust Builders"
- Develop the Marketing Message
- Develop your Marketing Creativity
- Make it Easy to Tell Your Story
- Make Products Easy to Buy
- Managing for Success
- Marketing Messages
- Marketing Think
- Marketing Tools
- Mind Maps
- Niche Marketing
- Podcasts
- Polls
- shameless self-promotion
- Social Media Marketing
- Social Shopping
- Target Markets
- The Message Strategy
- Trends
- Web 2.0
- Web Analytics
- Website Strategy
- Why Design is Important
- Word of Mouth
Some of Our Client's Blogs
Free Resources
- Check out my free ebook, training and much more below!
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November 20, 2006
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Step by Step Article Marketing Ebook
Required Reading
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Tara Calishain: Information Trapping: Real-Time Research on the Web
Chip Heath and Dan Heath: Made to Stick: Why Some Ideas Survive and Others Die
Patricia Seybold: Outside Innovation: How Your Customers Will Co-Design Your Company's Future
Steven Pressfield: The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
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