There's a great article in the Washing Post about Ted Leonsis' adventures in blogging called "For Ted Leonsis, a Quest to Find Himself Faster Online." Ted is one of the genuises behind AOL and majority owner of the Washington Capitals hockey team and the Mystics of women's basketball, and minority owner of the NBA's Wizards. I worked for Ted's new media consulting company, Redgate Communications when it was acquired by AOL in the early 90's. He is always a visionary. If anyone could understand how to make blogging work, it would be Ted. So he started a blog called Ted's Take with the goal of putting the information HE WANTED people to see first on Google.
He says there are 3 main factors in Google's algorithm: 1) The more popular a Web page is the higher it ranks; 2) The more a Web page is linked to other websites and blogs the higher it ranks; 3) Frequent and current entries boost rankings.
His recipe for success? Post several times a day; link to lots of other bloggers; link your site to your other sites and link to well-known people in the blogsphere. His future plans are to add more video and photographs.
What are you waiting for? Start blogging!
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Susan,
Thanks for the kind words! It's great to meet other bloggers!
Stephanie
Posted by: Stephanie Diamond | March 28, 2007 at 10:58 AM
Stephanie, I didn't know about Ted's blog, nor yours either until today!
I'm putting his on my list to check out . . . and writing about one of your entires in a future blog entry too. Love your ideas!
Posted by: Susan | March 27, 2007 at 08:01 PM