Robert D. Hof has written a timely article for BusinessWeek called How to Hit a Moving Target . He outlines 6 things companies need to do to stay ahead of the competition.
The key takeaway here is that if you think you have a great competitive strategy you could be wrong. The strategy itself might be good, but your willingness to change and adapt it might be holding you back. He recommends that you 'experiment fearlessly.' Web 2.0 has leveled the playing field. Every company can create a dialogue with its customers to their advantage. Take a look at your competitive strategy today and try something new.
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