Is Article Marketing Hard To Do?

Do you find article marketing hard to do? If so, here's a five step process that will help you write plenty of articles.  It helps you approach article marketing in a mechanical way so you won’t have to suffer the anxiety of writer’s block.  First, I created a worksheet that lets you figure out what kind of article to write and then how to match your business purpose to it.  This way you’re not staring at a blank screen wondering what to do. To help you follow the process I also created a mind map. If you want the checklist and mind map click here 

Then follow these steps:

Step 1—Start by focusing on how to think about article marketing

Understand that article writing is marketing; not writing-- it has to serve a business purpose.  It’s not the great American novel.  Don't worry about all the things you fear about writing. Remember, you are writing these articles for a reason.  Focusing on the business purpose should help you get over your fear.

Step Two—Decide which of the three main business purposes you are focusing on

a-Branding-To promote the company’s image and expertise

b-Lead Generation-To demonstrate that you have the knowledge to solve a particular problem

c-Improved search engine ranking and increased site traffic-The key here is not the article you write but the amount of articles you write.  5-10 articles isn’t enough.  Article marketing takes time so you can’t be discouraged.

Check back tomorrow for steps 3-5.

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