Customer Knows Best

A survey of online and offline shoppers called Transforming the Multichannel Shopper was conducted in April by the J.C. Williams Group. They found that 92% of shoppers find online reviews 'very" or 'extremely helpful' when making a shopping decision.  Reviews even outpaced keyword search at 71%.

The take-away here is that if you have an e-commerce site, you'd better be posting your customer's reviews.  This result continues to demonstrate the power of the consumer in a Web 2.0 world.  Consumers own your brand and will determine its success or failure.  And don't be afraid of negative reviews.  A real dialogue is much more enticing that a canned pitch.

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