Does Your Business Card Lie?

What does your business card say you do?  How do you spend the majority of your time?   If the truth be told, you'd probably have to put 'answerer of emails' or 'the one who puts out fires.'  If that's the case, you probably need to sit down and figure out how much time you waste on things that don't support your goals.  The key is deciding how you really should be spending your time and do it.  If you want your business to grow, managing your time is the secret.

The title on my business card says "Marketing Strategist."  People often remark about it.  I think that's because it actually says what I do and no one expects that. I work at spending the majority of my time working with clients on their online strategy and the tactics to support them and my business.  It's easy to get drawn into reading every last email and filing everything perfectly.  When I answer emails I readily acknowledge that some of my time is being wasted and I'm making that choice.

Oliver Wendell Holmes was quoted as saying, "The mind once expanded to the dimensions of bigger ideas never returns to its original size."  Instead of feeling overwhelmed with unimportant tasks, you should stop and take the time to decide what you really need to spend your time doing and let everything else take care of itself.

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