In his June 9th article in Fortune Magazine David Kirkpatrick says that "egalitarianism is the under-appreciated watchword of new media." He goes on to say that all websites are alike.
This is a key notion for web 2.0 marketing for small businesses— media-rich conversations. Any company with a website is capable of communicating with their audience in the same way GM or GE can. You can send newsletters, post audio, create a video and blog. Your audience can respond and comment using a variety of media. Your audience cares about the message, not who the sponsor is. The playing field is level.
Small businesses should get over the notion that it takes a huge marketing budget to get and keep customers. The currency in this new marketplace is ideas and the way in which you communicate them. We've all seen cheaply produced videos that have become viral hits.
Small businesses should change their attitude and make use of what Web 2.0 technology has made possible.
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Posted by: Adam | August 18, 2008 at 05:49 AM